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Marketing For Start-Ups (669N1)

15 credits, Level 7 (Masters)

Spring teaching

In the fast-paced entrepreneurial landscape, standing out in a sea of competitors can be a challenge, especially with tight budgets, time constraints and limited marketing talent.

This module delves into creative, innovative and cost-effective marketing strategies for new and growing ventures. This includes:

• entrepreneurial decision-making in terms of seizing 'market opportunities'
• growing the business in highly competitive industries and markets
• co-creating with customers and others.

This module is perfect if you are considering launching your own venture, joining a start-up, or simply passionate about start-ups, innovation, and driving growth in new or evolving markets.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 30 hours of contact time and about 120 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.